Objective
The intention of this research is to try to consider just how “mother admirers” impact on the current activities of parasocial bulgarisk heta kvinnor relationship anywhere between fans and you can idols also to acquire better knowledge towards the motivations fundamental the latest acquisition of idol dolls. On top of that, by the for instance the experience and you will perspectives from men idol admirers, the analysis tries so you can increase the fresh understanding of partner behavior and augment understanding of the new motivations riding idol-doll practices.
Design/methodology/approach
Providing idol-toy consumers because the browse items, this study used textual study as well as in-depth interviews to understand more about fans’ motivations for purchasing idol dolls.
Results
Idol toy orders are motivated by the psychological connection, such as one of mother admirers whom seek to present a sense of manage and maintain a father or mother–youngster dating. On top of that, to buy idol dolls can also act as good disguise getting girlfriend fans to full cover up its close dreams regarding their idols. Also, idol dolls serve as semiotic identifiers, drawing such as-inclined fans and wearing neighborhood identification. It needs to be detailed you to male idol fans, who are sensed deviant regarding masculine normative, face analysis during the women-dominated groups, looking for then proof of credibility.
Standard effects
This research encourages understanding the reasons behind idol-toy commands and will help marketers into the catering towards emotional means of fans, such as mommy fans, by design and you may purchases dolls you to resonate employing need sense regarding attachment.
Personal effects
By the acknowledging and you can emphasizing the positive areas of partner situations, this study results in brand new constant process of de–demonization and you may normalization out-of fandom. While doing so, this research also seeks in order to subscribe to a more full facts of your own battles and you may psychological need of one’s Chinese younger generation.
Originality/worthy of
This study explores the new around-researched mom-lover group’s emotional requires and their motivations of getting idol-dolls. Additionally recognizes brand new collection of views and you can feel off male idol fans, delivering an innovative new and you can unique advice to your idol-toy consumption.
step 1 Introduction
” tabindex=”0″> based on celebrities’ appearances was basically offered once the a special form having Chinese fans to express its strong affection because of their dear idols, resulting in the creation of a unique Chinese fandom area. On the Weibo (perhaps one of the most popular social network systems in China), the net people to own idol-doll-creators, consumers, and you may idol fans presently has amassed more than 460,000 followers and is highly women-controlled. With this system, it’s quite common enthusiasts, who’s got a huge line of idol dolls, to create lovable images and you may share the feel in the dressing and you can implementing makeup to their “babies.” Depending on the latest consumer declaration, among idol-doll professionals, new blog post-2000 age bracket means the greatest proportion, interacting with 43 %, accompanied by the fresh new article-1995 age bracket positions 2nd, with a percentage at the 26 % (“2021 Pure cotton Doll Players Understanding Statement” 2021). Therefore, Age group Z, people, some body born involving the later 90s while the very early 2010s (Priporas mais aussi al. 2020), earnestly activates that have idol-doll commands as a consequence of interactive social networking networks.
About time regarding participatory fandom and you may fan discount, fans’ application needs as well as their seen relationship with idols are sufferers regarding academic look. The way fans relate genuinely to famous people might have been recognized as parasocial interaction-the new nonreciprocal, imaginary communications ranging from fans and you will news personae (Liebers and you may Schramm 2019; Yan and you can Yang 2021). Nowadays, admirers earnestly getting into the parasocial matchmaking dream regarding a close kinship having idols, assuming that they could handle, or perhaps has actually an apparent level of influence on its idols. On Chinese social network, there is certainly a pattern where admirers, particularly ladies, reference by themselves once the idols’ moms and dads, aunts, or sisters. When you find yourself earlier studies have generally tested parasocial matchmaking centered on heterosexual norms and you will fans’ intimate goals about idols (we.elizabeth., “girlfriend/spouse fans” away from idols), little might have been identified regarding the “mother admirers”,“Mother fans,” reference fans (usually feminine admirers) that are co-fostering idols/superstars as his or her older female relatives. People say by themselves since mommy of one’s idol and are also indulgent in order to idols, taking them due to the fact cute, innocent high school students who need the extra care (Yan and you may Yang 2021).
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